Our channel partners management approach deliver the most profitable outcomes. Three pillars of a good partnership are partner value proposition, compatible partner, and partner enablement. We follow below best practices to onboard a partner.
- Research – look for a Partner Ideal profile
- Outreach – cold calling and emailing
- Partner Evaluation – Asking hard questions upfront, not about incentive or percentage but their vision and goals alignment, this would be a most time consumable process in the partner onboarding process
- Demo or product/services
- Onboarding partner – Considerable evaluation back and forth between parties, we sign the partnership agreement
- Partner enablement – after signing the partnership agreement, we don’t leave them to bring business for the client company, instead we help them to get up to speed and maintain it.